I’m a senior creative / art director and co-founder of Parlour Creative.

My passion and specialty is the fashion, beauty, retail and lifestyle space. I see it as a privilege to create the kind of voice and representation of women that my daughter (and all women) would be proud of. I also love to work on projects that support a more meaningful world.

I love to create work that is grounded in smart strategy and emotional insight to lead the idea, that looks bold and beautiful but also, most importantly, connects with the audience.

I’m a problem solver and a good communicator with strategic smarts. I stay connected to the evolving landscape of modern women, fashion, art and design, so I’m informed, educated and relevant. I have a refined eye and aesthetic, big-picture conceptional and detail oriented executional skills.

Over the last few years I’ve been fortunate to work with some great agencies such as Emotive, 303 Mullen Lowe, Bashful and Host and brands such as Berlei, Biologi, Breville, Jockey, Koala, Modibodi, Revlon, Riedel, Trilogy, Nude by Nature and Unilever.

I can work as part of a creative team or as a solo art director, direct to agency or direct to client, leading the conceptual development of creative projects from inception to final production with a collaborative and energetic approach.

You can reach me at
joswanstudio@gmail.com
0414 383 324