A campaign to promote Jockey's new 24/7 mens underwear range along with their longstanding All Blacks partnership.

We’re used to seeing elite athletes portrayed as heroes because of their on field achievements. But these days we’re in need of men who celebrate their achievements off-field with as much weight and value. We wanted to playfully challenge gender stereotypes, showing the All Blacks in the game of life, with 24/7 requirements and no training at all. Bring on the domestic gods...