Hello, I’m Jo. I’m a senior creative / art director specialising in beauty, fashion, retail & lifestyle. I create work that is grounded in smart strategy and emotional insight to lead the idea, that looks bold and beautiful but also, most importantly, connects with the audience. 

Revlon I Shades of You

Jockey I Skimmies

Berlei I Do it for Yourself

Nude by Nature I Rebrand

Biologi I Launch

Nude by Nature I Get Even

Jockey I Bring On Tokyo

Jockey I Olympics

Koala I Comfier on Koala

Spiegelau I We’re German

The School Food Project I Branding

Nachtmann I Punk

Schmidts I It’s All Good

Breville I Open a World of Mastery

Modibodi I The New Way to Period (OOH)

BreastScreen NSW I Breast Cancer Doesn’t Wait

Jockey I She Wears the Pants

Jockey I Domestic Gods

Fairfax & Roberts I One of a Kind