The brief was a stand out awareness campaign for Nude by Nature’s new Natural Mineral Cover Blemish Control, aimed at younger customers with blemished skin. 

A breakout can really affect your mood, and it’s maddening to have something on your face that is so out of your control. Working with photographer Jo Duck we created a suite of images that sidestep the usual perfect beauty tropes, tapping into the emotions of having blemish prone skin. We invite young people not to get mad, just even…