How do you launch a category disrupter on a small budget?

​Biologi approached us with an entirely new skincare proposition, a pure plant serum that was 100% active, developed by an industry veteran who'd spent years perfecting the extraction technology.

The challenge was to explain how Biologi was different from any other skincare product, as it involved people abandoning the established conventions of skincare and even the  expected regime of cleanse, tone, moisturise. 

So the first step, was education. We created a modern, simple, straight talking campaign to bust the myths of the category and position Biologi as not only the world's first pure plant serum, but a truth serum for the industry at large.