Nude By Nature is the original clean beauty brand. But, in a category crowded with newcomers and befuddled with greenwashing, it was time for a serious refresh that would speak to the Nude By Nature heartland as well as a new younger audience.

It had to speak to both brand and product communication, be flexible and fast turnaround, and work hard in digital, social and instore to educate the customer about both Nude by Nature's clean creds and its awarded efficacy.  

We created a new modern colour palette and attention grabbing tone of voice that side stepped the natural cliches, and partnered with their in house design team to launch the rebrand.