Skimmies were much loved in the US market but unknown in Australia. Our task was to launch them in the local market and communicate that they aren’t shapewear, but solution-wear. They don’t squeeze or suck you in but gently smooth and support your body while solving actual problems, like coverage, chafing, and V.P.L.

Like all of our work for Jockey this campaign shows women completely comfortable, empowered and confident in their bodies.