Berlei sports bra campaign featuring the iconic Serena Williams. The brief was to promote Berlei’s new brand platform of investing in yourself.

From shooting with her previously we knew Serena was a big fan of dance and 80s music. Dancing at its best is a celebration of self and something that Serena enjoys as a passion outside tennis. It was that we wanted to capture in this content – both the essence of Serena and Berlei, a brand that honours and supports women.

In this first of a series of digital content pieces we see Serena, in a studio alone, dancing with abandon to The Donnas’ cover of Billy Idol’s iconic 80’s track “Dancing with Myself”. It’s a loose, playful, expressive side of Serena, where she is truly doing something for herself.