We all think we have to give up things for the greater good – like plastic bags and aerosol deodorant.

But with Schmidts, you don’t have to give up anything. It’s a revolutionary ozone-friendly aerosol deodorant and (Holy S#@t!) it actually works.

In the naturals category, personality is sometimes excluded along with the parabens. We wanted to do something different, with a unique tone of voice for real women that sniff their armpits, and know how to party in a park