OOH for Modibodi’s ‘The New Way to Period’ campaign. The brief was to disrupt disposables (tampons and pads) and make Modibodi famous as the new, normal way to manage periods.

The OOH campaign ran in tandem with a film by Emotive, showing the real side of menstruation and reminding us that we have a new, better option besides the old eco-damaging disposable pads, liners and tampons.