'Bring on Tokyo' was a large scale social and OOH campaign to promote Jockey's sponsorship of the All Blacks at the Rugby World Cup in Japan.

Thinking about the All Blacks about to take on the heavyweights of the world at the World Cup led to the obvious creative solution - fly in a real sumo wrestler (he had to travel first class due to, ahem, space) and recreate a sumo arena, in Auckland, in a day. No sweat!