Spiegelau had a problem. An unpronounceable one. So we thought, time for some fun ja, because one, all the glassware brands are so serious, and two, Germans are known for their sense of humour, right?! A ridiculous, funny, visually bright campaign to introduce Spiegelau to Australians everywhere, and create a unique brand voice to stand out in the category.

Introducing Spiegelau 'We're German'.

A new modern colour palette and attention grabbing tone of voice that was flexible enough to work as a long running creative campaign platform for the brand.