The School Food Project is a registered charity whose aim is to nourish and educate children through better school food. They train school canteens to transform their menus and are committed to providing all children with healthy and delicious school lunches, this has become even more of a need in recent times with the rising cost of living and many children experiencing food insecurity..

I developed their logo and brand identity, combining bold, informal typography with charming hand drawn children’s illustrations, warm saturated photography and a fresh palette that links back to the colours of fresh fruit and vegetables. A playful visual system that gives them a distinctive identity and communicates a serious message in an approachable way.